Why does your business need online presence? What should you do to take a leading position in your niche? – part 2

web sites interests

web sites interests

Another undeniable fact is that a website provides more convenience for your current or future clients in several more ways. They will no longer have to try to fit their own working hours with yours. They can easily gather information, shop, or make inquiries 24 hours a day. City traffic and physical distance are no longer an obstacle. Your webpage traffic is not hindered by anything and your customers can return to it as many times as it pleases them. Shopping from an online store is easy, fast and convenient as anyone can do it at home quite effortlessly. No matter what market niche your business belongs to, creating a website or an online store would be of great use. From household objects to real estate- there is almost no product that cannot be sold on the Internet. Would you actually miss out on such an incredible opportunity?

If by now you are considering to create a website, then you should know why it is of vital importance to make it a professional one. There is a huge number of free platforms for building websites out there, yet they can offer neither the reliability, nor the flexibility of a professionally developed website. You can be sure that your clients will immediately spot the lack of seriousness, if you present them with a website that has poor design and low user experience. This will fail to make a good impression and even if you offer the most high quality product, you can be sure it will be overshadowed by your poor performance.

If you don’t invest in your website, so that it meets the criteria of the search engines (Google, Yahoo, Bing, etc.), then it is very possible that your potential clients will never find it (Search Engine Optimization, SEO). Statistic data shows that nearly 40 percent of all visits are generated by search engines. It is of even greater importance to note that the majority of these visits are not accidental- most often than not users seek specific information on a particular product. This usually guarantees that the visitors of your website already want to spend their money exactly on what you have to offer. Since this tendency is constantly growing, it is not surprising that the Internet and the Search engines are most people’s first choice of information source. This alone is a yet another reason for you to invest in SEO in order to improve your website’s visibility in Google and other engines.

social media marketing

social media marketing

Another very strong trend nowadays is that of social networks- nearly everyone has a profile in one of them in order to communicate with friends or business partners. Take for example, Facebook or LinkedIn. These are the largest networks visited by millions of people every single day for a number of reasons. If you own a website and can advertise on social networks as well, then you can surely increase the traffic to your page, attracting clients from all possible locations. After the rise of social networks a new Internet service called Social Media Marketing appeared. This type of marketing strategy helps a huge number of companies to generate lots of sales and revenues. There have been many cases when social media can drive a lot more visits to a webpage then Google or other search engines, resulting in increased sales and earnings. If you don’t have a web page, you will be cut off from all this, giving your competitors some serious advantage.

Another recent development is also the smartphone, as it provides access to the Internet and you can open all kinds of websites on it. Whether they are having a cup of coffee, sitting at a bar or simply having a walk with friends, people may talk about different products or services they like, and then use their smartphone to show to their friends. Even if you offer useful services, the lack of a webpage will prevent people from sharing with others about you. As the mobile device generated traffic increases every year, the technological means of maintaining website optimization for mobile devices improve, thus creating a yet another opportunity for communication between customers and sellers.

web sites

web sites

Do not turn a blind eye to the chances given to you by the Worldwide Web. Depriving your business of them would practically mean to give up on all the advantages that reaching new markets can offer. The Internet can help you do this not only on a local level, but also on a global scale. Every day, every hour, all year round, your website keeps attracting new clients for you. Crossing national borders is no longer an obstacle which can prevent your business from expanding its scope enormously. Anyone who uses the Internet can become your customer, irrespective of their location or time zone.

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