Online store – part 2

PROVIDE MORE THAN JUST ONE PAYMENT OPTION

It is not enough to ensure only cash or electronic payments. Make sure that customers can pay for products they purchased from your online store via credit or debit cards, cash or online payment systems such as PayPal, Moneybookers etc.

PROVIDE FAST AND CHEAP (IF POSSIBLE- FREE) DELIVERY OF PRODUCTS FORM YOUR ONLINE STORE

Fast delivery is a yet another necessary requirement for e-commerce sites. Naturally, time and space do impose certain restrictions, however, there are businesses, for which it is imperative that they be overcome as well.

What do real business examples show?

If you own a restaurant for instance, and you want to create a website for ordering meals online, you will have to ensure flexible delivery policy. Since deliveries are usually local, you can try and make sure that orders arrive to the destination for no more than 40 minutes.  Or you can offer free delivery for those addresses that are very close to your restaurant.  The more flexible you are, the more clients you will have.

Some of the latest tendencies show that many courier companies offer the possibility for shipping within 24 hours of ordering even if it’s for a different city/region. Some of them manage to do this in 3 hours.

Shipping should not be too expensive either. This may result in the customer giving up a purchase. One of the advantages typical for an online store, is that many of the product sold there are cheaper, because of reduced storage prices and expenses on renting a real physical store.

If the final price is too high because of shipping/delivery rates, you may even lose a client.

FLEXIBLE RETURN AND REPLACE POLICY

Online storeThere are certain types of products that do not seem to sell as easily as others. Especially when we mean selling them in an online store.

One example could be given with clothes and shoes. Regardless of the numerous standardized size charts and detailed descriptions, sometimes you just cannot fit everything into a frame.  Every person has individual characteristics.

That is why you need to provide security for your clients. Clear terms of returns can inspire trust in a user, and even make him/her a regular customer for your online store.

Your flexibility and openness in these relations will pay off, quite literally.

PROVIDING HIGH QUAILITY PHOTOS OF PRODUCTS

This is essential for nay online store without exceptions. As the user does not have direct contact with the product, you are required to ensure the highest quality photos. They need to display different angles, and if there are product varieties (for example color varieties), they should also be supported with a photo.

Ignoring this step may cost you clients.

It destroys trust in the internet merchant.

DETAILED DESCRIPTION OF EACH PRODUCT

Whether your online shop specializes in selling equipment or clothing, or you own an online bookstore, detailed description of the products is absolutely essential.

The client needs to know what he/she buy. This might lead to a substantial reduction in the number of dissatisfied customers and returned goods.

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