Key strategies for automatic emails – a massive attack in the right direction

Ефективна ауто имейл маркетинг кампания

Ефективна ауто имейл маркетинг кампания

International director of “Strategic Management” for Lyris London Mr. Philip Storey, offers to us several strategies for successful automatic email campaign at the right time and the right target group. This article addresses a wide range of business fields, especially the tourism sector. It is obligatory if you are in this sector to use at least one of the subsequent tactics and strategies working for your business.

Email Campaign for annual reservations.

This strategy works mostly in people who have used your services before. This is one already caught client, but that does not mean that it cannot be lost. Here the idea is this – if a group of people used the services of your company before, turn your attention to give them your email when people consider a holiday somewhere. Do not make the mistake of doing email campaign at the moment when they were on holiday last year for example, run your email campaign shortly before the month in which have made a reservation request. Thus you will remind them of you and your great service at the right time, just when one starts to think on the issue of travel and holidays. To regular and valuable customers consider direct and personal approach – personal email correspondence or even direct phone call. This will help to keep your best customers and strengthening the relationship company-customer. To see the results and to match the strategy to work best for you, try it at least three months.

Имейл маркетинг стратегия

Имейл маркетинг стратегия

Email attack on interested.

In this strategy seeks to capture the target group of people who have looked at many pages on your site or have placed a request via email. These people are interested in general of you and your service and they are a pretty good target for your business. Nudge them in the right direction. Show them your company, as one of the companies that will make 110% of their desires. Influence the wondering user or this one, which is willing to use your services, by being interested in what you represent. When sending a series of emails on controlled groups of interested people, we see quite a big jump in bookings and generally in the tourism business. If you want more inquiries and sold tours, this is a pretty good way to tell the user the right direction – you. Often mistake here, however, that we should point out is the failure of the golden rule for the frequency of dispatches newsletter. See how users respond to your emails – do not bombarded them with serious and heavy information, but give them food for the brain, in which to think at night before going to sleep, wondering: “where to make my holiday”, not “which company to be”.

Автоматична имейл маркетинг кампания

Автоматична имейл маркетинг кампания

Attack the people that just return from a holiday

In principle there is a strategy in which you can attack people who have already used your services. Upon asking, however, most companies give a negative answer for this strategy. Philip thoughts otherwise, he gives three basic solutions that can be taken for this type of customers.

The first option is not to do any action for users already used your service – and here you can just hope they get back to you again, but only with hopes results don’t come. They come with action

The second option for your company and your brand to retain loyal customers is through bonuses on subsequent trips. Thus you hold quite a lot of customers who are generally able to switch to the services of other companies in the future. And frankly, the bonuses might not be necessarily huge or something big. You can use the smallest tricks like bonus system or a little discount to get back people to you.

The third option is preferred, because this is really holding loyal customers. This option is using all means of customer retention – personal communication, automatic orientation of emails. Bonus system to along valuable customers – do everything you can think of and which will be appreciate by the users. Open your mind, use different techniques and tactics and see how people will come to you.

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